With the expansion of the Revolution Collection, Felicia Ferrone created an elegant solution that was understated and minimal, yet distinct and functional, which lead to the development of a matchbox inspired slip case with debossed logo and icon. The format allows for the phased discovery of its unique contents as the sleeve is removed, the inner box flap is lifted to reveal the seemingly suspended items inside. Before designing the packaging, extensive research was done to understand the needs of retailers, resulting in the selection of a durable, hard matte sleeve finish which could hold up to shipping abuse without damage while remaining elegant on store shelves.
